- LOST & FOUND AWARENESS CAMPAIGN -
EDMONTON TRANSIT SYSTEM

Edmonton Transit System approached David Leriger Studio to create a series of ads to drive awareness of lost belongings on Edmonton Transit vehicles. Based on an internal copy sample and using combinations of stock imagery and David's photography, a variety of common items were given human charateristics to evoke sympathy at being abandoned. The campaign appeared in LRT tunnels and trains, buses, stations, and in digital formats for social media and web applications, delivering very high awareness.

ETS Mittens LRT Poster
ETS Mittens LRT Poster on LRT
ETS Phone LRT Poster
ETS Mittens Bus Card
ETS Lost & Found Digital – Various Sizes