David Leriger Studio was hired by Frederick & Company to refresh a company website built within an existing, templated service that was working well for them. The two-stage process first included a review of the site design, usability and copy provided in a document with screenshots. From there, the client decided to implement the recommendations. Below are before-and-after screens featuring streamlined visual design and new copy. This is a great example of incremental improvements that can make a big but relatively inexpensive difference.